When the founders of Beit Capital approached me, they wanted to convey a striking balance of traditional and modern, without being “too in the middle.” As a real estate investment fund focused on emerging American housing markets, they wanted to be seen as both reliable and innovative, without being too bold.

With Raphaël Benros, my partner at Sandbox Initiatives, we made the fund’s brand identity and an investor pitch deck that sets out what makes it different and how it invests.

Alongside the graphics, we wrote the story the fund tells. The brand and the deck helped Beit Capital explain its value to investors.