Close-up of a leaf showing its intricate vein structure and translucent surface with alternating shades of green, red, and pink.

I'm a Japanese-born, UK-educated Egyptian American based in the Netherlands.

A man with a beard and a slight smile, wearing a navy cap and a brown quilted jacket, standing in front of a colorful floral backdrop.

I like to build out ideas.

I co-founded the creative agency Ampersand International with three friends while studying International Relations at the University of St Andrews. Since then, we’ve grown into a distributed global network of creative talent and worked with everyone from teeny-tiny start-ups to major global brands like Nike, Tommy Hilfiger, Estée Lauder, and Vogue.

In 2020 I co-founded Sandbox Initiatives, a systems and design-thinking studio, and ran marketing and communications for The Class Foundation. I then led commercial work at Metabolic, coordinated the sustainability statements in ABN AMRO’s annual report, and for the past year have been external Strategic Advisor to the CRREM Foundation, where I’ve written its board and launch materials, made its films, and built its website and AI tools.