As a brand consultant, I worked on the rebrand of The Social Hub (formerly The Student Hotel) as it evolved from a hybrid student living and short/long-stay hotel concept into hubs for tourists, travelers, digital nomads, and entrepreneurs across Europe.

With a decade of growth and change under their belt, The Social Hub wanted a brand that said what it stands for now. The work involved agencies and freelancers from around the world. I worked with their brand team on the new identity.