I’m Omar Ali.

I’m a strategist, writer and filmmaker in Amsterdam, helping teams tell their story and put AI to work.

All you need is a good story.

Good ideas often get stuck in forty-page PDFs and meetings where everyone nods along. I’ve spent ten years helping them get out.

I’m a strategist who also writes, films and builds, so the story and the thing that carries it come from the same hands. Sometimes that’s a launch film, sometimes a website or a pitch, and lately an AI assistant that answers from a team’s own documents. I’ve done it for a climate standards body, a bank, a vertical farm and a philosopher.

Golden icon of an angel with wings, behind a metal grid.

Sunset over a canal in a city with boats along the sides, a bridge crossing the water, and buildings with trees lining the waterfront.

A person walking across a green grassy field with arms outstretched, with a suburban neighborhood and city skyline in the background under a clear sky.

What I do:

Your team’s own AI setup: one shared workspace, an assistant that answers from your documents, and a few automations that take the dull work off people’s plates. Built around how you already work, so it actually gets used.
Cases: CRREM Foundation
Just raised, or about to launch? I’ll shape the story for investors, customers and government, then build the website and shoot the film, in four to six weeks.
Cases: CRREM Foundation, PlantLab, Bell Curve Labs, Beit Capital
Board papers, CEO letters, annual and sustainability reports. Writing that gets a yes from the people who have to sign off.
Cases: CRREM Foundation, ABN AMRO, The Class Foundation
Partner, licensing and accreditation programs, priced and packaged, plus the pipeline from first call to signed contract.
Cases: CRREM Foundation, Metabolic
Interview films, explainers and event films. I write, direct, shoot and edit, so one person carries the idea from script to screen.
Cases: CRREM Foundation, PlantLab, Thalys, Farmforte